The Story of
Awakened Academy
May you discover your dharma, share your gifts, and create all the abundance that life has to offer.
Where It All Began
In 2004, I was teaching meditation in a small room opposite King’s College, Cambridge University.
I had practiced every day since my spiritual awakening, and people would come in looking for peace.
But something kept happening that surprised me.
People would sit down, and within minutes they’d start opening up about their lives, their dreams, the things they felt stuck on.
They loved the meditation. But they had real problems they needed help with too.
So I started developing something new. I was helping people through deep spiritual transformation without knowing there was a name for it yet.
What I was creating would eventually become known as spiritual life coaching, now practiced by countless souls around the world. But in 2004, I hadn’t heard of anyone else doing this. There was nothing out there to guide me, so I had to figure it all out myself.
The Leap of Faith
Something inside me knew I was meant to take this further.
So I took a leap of faith, left everything behind, and moved to Hawaii with only a backpack, a heart full of dreams, and $800 to my name.
From there, I started coaching and helping people online, developing my methods as I went.
I invested over $150K in courses and trainings along the way. I learned a lot from “gurus” that didn’t work for me. So I set out to find a new, spiritual way of doing business that felt good in my heart.
And it actually worked.
Living the Dream
By 2012, I had built exactly the life our students tell us they want.
I was living on the island of Kauai, Hawaii. Breathtaking nature, beaches, and mountains all around. Total freedom to set my own schedule, travel where I liked, and spend my time doing what I loved.
My mornings were mine for meditation, yoga, and time in nature.
Then I’d come home and serve thousands of souls all over the world through coaching, courses, books, and live events. I was helping people transform their lives while getting paid $10,000 or more per client for the work I loved.
I went from a backpack and $800 to living the exact life that so many of you have written about in your intentions.
Through this journey, we realized one very important thing:
The more we help others get what they want, the more we get everything that we want.
The Questions That Changed Everything
Toward the end of that year, what started as a trickle of questions became a flood.
My students were all asking the same things:
“How can I live a spiritual life, do meaningful work, and make an abundant living?”
“How did you make it happen, and how can I do it too?”
Many of them were caring, empathic souls who naturally helped the people around them. But they had no idea how to make it a real living.
Some hated their jobs and felt the pain of going back to work that didn’t matter to them, day after day. They needed something different.
Many had tried other courses and programs, but nothing really worked. The depth and real spiritual inspiration they were looking for just wasn’t there.
The best way to find yourself, is to lose yourself in the service of others. – Gandhi
40 Days of Meditation
Hearing request after request, we knew it was a sign.
Arielle and I took 40 days to meditate on it. We watched the waves crash on the shore, sat under waterfalls in the mountains, and felt the sun set over the ocean every evening.
We asked: Can we do this?Are we qualified? Why us?
I thought back to my own life before my awakening. Years of addiction and depression. Most people believing I’d never make anything of myself. Except for one person who showed up for me with love and understanding, and opened my eyes to ideas that changed my life forever.
I thought, “If more people helped others to awaken, what a beautiful world this would be.”
The Night of the Divine Light
One night at the end of the year, we invited a special group of souls to our home for meditation and sound healing.
Toward the end, the entire room filled with a golden light. A presence of sacred energy settled over us. It filled our hearts like a waterfall of grace.
We sat, tingling, feeling as though eternal gold was resting in our hands.
The light grew brighter and brighter, and through its peace, Arielle and I both received the same message:
Empower souls as spiritual leaders. Teach the teachers.
We knew what we had to do.
And Awakened Academy was born
Creating Something That Didn’t Exist
We wanted to create the world’s only truly spiritually based coaching and leadership program.
Not a corporate coaching course with a spiritual label on it. Not a fluffy retreat with no real skills. A complete training that would take someone from where they are now to living the life they dream of, the same journey I had made myself.
We kept only what truly mattered and threw away everything that didn’t.
The Response
We shared what we had created and invited people to join.
We woke to a flood of interest. Many of them said, “This is exactly what I’ve been praying for.” One said, “This was the answer to a deep intention in my heart for many years.”
We began working with the first group right away. Their transformation was clear from the start. They had finally found something real.
Awakened Academy Today
We’ve been pioneering this work since 2004 and teaching it since 2012.
Over 1,250 students across 40+ countries have trained with us.
Our work has led to over 125,000+ five-star reviews and over 10 million downloads.
You are learning the exact same methods we use to change the lives of countless souls around the world.
The Academy keeps growing and getting better each year. We listen to what our students need and keep adding new coaching methods, personal support, meditation teacher training, business tools, and more.
We’ve never wanted to be “gurus.” We just want to share what we know honestly and help you succeed.
What Makes This Different
I’ve been doing this work since 2004 and teaching it since 2012.
In the years since, many other spiritual life coaching programs have appeared. Some were created by people who studied our work first. Others are regular life coaching with the word “spiritual” added on. Some are too corporate. Others are too ungrounded.
Awakened Academy is the only program with the balance of deep spiritual transformation and real-world results, from one of the earliest pioneers of this work.
I built the life first. I proved the methods worked on myself and with my own clients at $10,000+ per engagement. Then I created the training to help others do the same.
You simply cannot get all of this together anywhere else. The personal transformation process, the coaching framework, the dharma certification, the meditation teacher training, the business tools, and the personal support from people who have been doing this for over 20 years.
Here’s Who Awakened Academy Has Helped
Over 1,250 students across 40+ countries have transformed their lives. Here are a few of their stories:
Rita Andorinho left her career as a corporate lawyer. She moved to her dream house in Portugal (a farm with a saltwater pool), wrote a book, lost 13kg, found a loving relationship, and started her coaching practice. “The depressed person I once was, has gone.”
Dorise doubled her income while working half the time. She started her foundation, wrote a book, and attracted an investor wanting to invest $100M in her projects.
Rakhee C. Patel left pharmacy after 17 years to become a spiritual life coach. She calls it the best decision she’s ever made for her life and career.
Mick Rutjes quit his psychology degree at 19. Now he co-hosts retreats in Tuscany, serves 100+ clients worldwide, and has traveled to 27 countries building his freedom-based business.
Why We Care
The world is going through something intense right now. People need real guidance, not more noise on social media, not another generic program.
Too many people find us after they’ve already spent years and thousands of dollars with copycat programs that don’t know what they’re doing. Programs that borrowed our ideas without understanding the depth behind them. We’ve heard this story hundreds of times and it breaks our hearts. We want to make sure people get real help from people who actually know what they’re doing.
And we believe it’s time for spiritual people to have the money and freedom to do this work full time. When a gifted healer is stuck in a job they hate, the people who need them never get helped. When that same person is free and doing their life’s work, the ripple effect is extraordinary.
One awakened guide can change thousands of lives.
That’s why this matters to us after 20 years, and why it matters more now than ever.
Your Call to Adventure
If you feel called to help others and would love to live a spiritual life with the income and freedom to support it, schedule your free Clarity Call here.
This call is all about you and how we can support you.
Thank you for being part of this journey.
You are a blessing to our world.
Love,
Michael & Arielle